CAPs Friday 11/6/2010

Today’s CAPs Friday is brought to you courtesy of Sarah Jameel, one of this year’s Davos 6. Unfortunately the website cannot quite cope with the design work on the CAP, so for once we’re offering the latest blog as a downloadable PDF. See below for a sneak preview:

 

 

‘KICK THE BUTT’ founded by 18-year old youth-activist and Global Changemaker Sarah Jameel, is the first ever fashion + social media led anti-teen smoking campaign in the world. Its goal is to change teen attitudes towards smoking, thus creating
a sensation of attraction to be a nonsmoker amongst teens thus empowering teens to find their own voices to stand up against teenage smoking.