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How to engage Politicians in community based activism?

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For those of you that attended the Global Youth Summit way back in November, you'll remember Kerry McCarthy MP who hosted our reception here in London, Kerry has so kindly written a blog for all of us Global Changemakers  on the below topic. I hope you find it as useful as I did!

 

How to engage Politicians in community based activism?

 

Politicians receive many requests every day to attend events, and to take part in  things going on in their local community. As much as we may like to, we cannot attend or get involved with all of them, and so its important to make your events and campaigns stand out to politicians  you’re trying to get involved, in order to get them on board. 

 

There are all the usual routes of engaging with your elected representatives, such as writing to their offices, phoning, and emailing . But MPs receive dozens of letters each day, so the question is - how do you get noticed? 

 

Politicians  above all want to make a difference. And so they like projects where they can see a real purpose,  that is, those that can help improve people’s lives and change things locally. You need to show how your particular project will  change things for the better in the MP's constituency and already have some concrete ideas that you can put forward about how you’ll achieve this. MPs can be quite good at coming up with ideas themselves, as most of them will have been involved with other local projects before, so asking if they have any further ideas is also a good way of getting not only their attention, but their input too.  

 

One of the mistakes people often make when lobbying MPs is thinking that it's enough just to make contact with them, and perhaps spend half an hour sitting there agreeing with each other. You need to be clear what your 'ask' is of the MP. What is it you want them to do for you? Don't be afraid to ask!  

 

Sometimes this will simply be asking your MP for an endorsement for your campaign website, or a quote for a press release. Or you might want them to use their contacts to publicise your cause, or to raise your case in Parliament. 

 

It can often help get the local media interested if an MP is backing a campaign. For example, last year I supported young people who wanted to protest about the leader of the Conservative group on Bristol City Council's lack of support for an anti-homophobic bullying campaign in local schools. I joined them on their lobby of the Council and it attracted some good local press coverage. 

 

Finding out what projects your MP has been involved with before is also a strong way to get them to engage with you. Having a look at their voting record, and checking out their websites are a couple of good ways to find out which issues they’ve taken up before and feel particularly passionate about.  I've done a lot of work on children's issues, particularly on the problems faced by vulnerable children, which is why I wanted to back the anti-homophobic bullying campaign. From your side, finding the right politician to back your campaign is, actually, probably more important than just having the first available politician, so it’s definitely worth the time to do a bit of background research. 

 

Kerry McCarthy MP

 

A number of MPs and Ministers can now be found on social networking sites, such as Facebook and Twitter, and this is a very direct way of seeing what issues they focus on. Social media is also a useful way of communicating with them, and perhaps sending them a direct message with a link to your project, or photos of your local activism in progress may help your campaign catch their eye. The anti-homophobic bullying campaign was almost totally organised through Facebook and Twitter, and that's how the campaigners got hold of me to ask for my support.

 

Why not join Kerry on Twitter? Follow @KerryMP

 


 

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  • thomwoodroofe
    29 January 2010

    This is a really good summary. A couple of quick points based on my background in working with politicians when I was with Left Right Think-Tank, a youth think-tank in Australia:

    - Be very direct with politicians. Sometimes they will just want to know what you want, rather than what it is all about. Have a quick one-pager handy to give to them for reference but be quick and to the point.

    - Make it as easy for them as possible - and point out how you have made it so. For example, ask them to write an endorsement but offer to send them a draft for consideration. If you are running an event, make the timings very specific and be conscious of when parliament is sitting, etc.

    - Highlight the political benefits to them - if you have members who are their constituents, take them. Relate it to their portfolio as much as possible if they have one. Otherwise they are likely not to be interested.

    - Develop good relations with their staff, this is key. Often you will deal with them rather than the MP.

    - Follow-up and be very persistent. Don’t be afraid to email, call and keep calling until whatever they committed to comes through. Persistence is everything.



  • .(JavaScript must be enabled to view this email address)
    30 January 2010

    heya
    i know what a difficult task this is. well as my work as the president of the youth parliament, hilden germany i know how much trouble it takes to get youngsters active and politically involved :-(



  • .(JavaScript must be enabled to view this email address)
    30 January 2010

    but i must say over here the politicians a very encrossed with youth work and like to be invited and involved in our work. but like the article said the technic makes it!



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